The Varsity Matches represent one of the most prestigious sporting rivalries in the world, bringing together Oxford and Cambridge Universities in an annual rugby showcase with a history spanning more than 150 years. With a highly engaged audience of students, alumni, supporters and rugby fans, the property offers licensing partners a unique platform to align with two globally recognised institutions and their traditions of excellence, achievement and sporting heritage.

As a licensing property, The Varsity Matches present opportunities to develop and commercialise a range of branded products that celebrate this iconic rivalry. From apparel, accessories and lifestyle products, licensees can leverage the enduring appeal of the Oxford and Cambridge brands, while creating collaboration opportunities for synergistic brands seeking to align with their rich heritage, prestige and global reputation. Supported by a passionate and affluent audience of students, alumni and supporters, The Varsity Matches represent a compelling licensing proposition with strong commercial potential.