True Religion is a North American premium denim brand established in December 2002 by Jeff Lubell and Kym Gold and based in Vernon, California. True Religion is a truly global brand sold in over 50 countries on six continents and is currently collaborating with Bella Hadid and Manchester United. The apparel collaboration with Manchester United Football Club will reach over 700 million viewers, as they have over 300 mil fans and Forbes magazine ranked the club as the most valuable sports team/brand in 2017 at $3.7 billion. True Religion products are sold at major department stores such as; Selfridges & Co, Matches Fashion, Flannels, Von Maur, Nordstrom, Bloomingdales, Saks Fifth Avenue.