Loaf is a fast growing furniture company with a focus on top-notch customer service and an emphasis on design, product quality and attention to detail. Current turnover is £40m generated online, at their lovely showrooms and through their brochure, with customers predominantly in London and the South East of England. Their showrooms, most likely the most laid-back “slow rooms” in Britain, have launched in London (Battersea, Notting Hill, Spitalfields) and recently opened Guildford with 3 more stores to come in 2018.
Loaf is looking to extend their product portfolio and distribution through licensing and has launched sofas and beds under licence in John Lewis. Loaf is further interested in licensing the categories Home fragrance & candles, Toiletries, Paint, Stationery & home gifting, Lighting, Bed linen, Ceramics and Bakeware/cookware.